Project 04
Beanz is a modern coffee brand whose visual identity aims to convey energy, quality, and clarity. The goal of the project was to develop a distinctive, minimalist brand world that clearly stands out from classic coffee brands while remaining flexible enough to work across various applications from to-go cups to coffee packaging.
Velvet
Inferno
Verde
Brand Elements
The logo consists of two elements: an abstract coffee bean and a strong wordmark. The bean is geometrically simplified and displays the typical groove of a coffee bean. Its abstract form makes the symbol timeless and versatile – suitable as an icon, app symbol, or packaging element.
The wordmark “BEANZ” is intentionally designed to be wide and bold, conveying stability and presence. Its clear design ensures that the logo remains easily legible even from a distance.
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Chido Typeface — Primary Brand Font
