Mia Lauber
Atmosphere Minoh Logo Final

Project 06

Japanese style
sizzling hot plate.

Minoh brings the vibrant experience of Japanese sizzling hot plates to a modern context. The brand is dynamic, bold and energetic.

The logo was designed for a Japanese restaurant specializing in sizzling hot plates. The aim was to combine the essence of Japanese aesthetics with modern, inviting gastronomy.

Minoh 1 Minoh 2 Minoh 3 Minoh 4

Brand Identity

Logic 1
Circle as a basic element

The round shape is based on the traditional Japanese sun symbol and represents harmony, perfection, and community – central values of Japanese culture and gastronomy.

Logic 2
Red color field with wave pattern

The dominant red symbolizes:

Heat and freshness
Passion and energy
Cultural reference

The integrated Seigaiha wave pattern represents tranquility and strength.

Logic 3
Typography

The flowing, handwritten lettering for “Minoh” conveys personality and authenticity.

The contrast with the clear sans-serif typeface adds structure.

Brand Impact

Brand Impact

The logo connects traditional Japanese design elements, modern gastronomic aesthetics, and a clear culinary promise.

Wordmark Ideas

W1 W2 W3 W4 W5 W6

Progress

Mockup Bag
Mockup Sign Mockup Stationery

Brand Development

Dev 1 Dev 4 Dev 3 Dev 2 Dev 5